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Packaging challenges

Can I show you the bath and body packaging decisions I’m dealing with for the future Wonderland Bath & Body?  Sometimes voicing this stuff makes it more clear to me.  Do you do that too?  Blog about things just to figure out your own mind?  Yes, I thought so.

I tried many different packaging approaches.  I still love brown kraft paper, and string, and muslin and linen.  So I played around with soap packaging and various logo designs…

prelim soap packaging

I even put my sewing skills to good use and made some muslin envelopes and tied them with hand dyed silk ribbon…

soap in muslin envelope bags

They are very pretty, but of course the labor and materials for such a wrapper is much to muchness.  I may keep a few soaps like that, but I needed something faster and more cost effective.  So bring on the kraft paper and the immensely popular bakers twine… soap packaging kraft bakers twine

I think they need more color.  The beige soap doesn’t pop, but the colored soaps with a little more edge showing might do the trick.

So I kept on with the kraft and twine idea.  (are you singing it yet??  In your best Julie Andrews voice?  “Brown paper packages tied up with string, these are a few of my favorite things”)  Moving on to boxes for solid shampoo and conditioners…

wonderland solid shampoo in kraft box with bakers twine and hang tag

Here’s a solid lotion bar in a box with clear lid.  I think I liked the fabric envelope idea for these better.

solid heart lotion bar in clear lid box

I don’t have any sugar scrubs or lip balms to show right now.  But those would round out the product list I plan to start out with.

The logo and digital artwork are still a work in progress, but I’m narrowing it down to something like these tags which have the shop and product name on the front, along with ingredients list on the back.  Come to think of it, they really need the web address on there too …

soap hang tag options

Got feedback?

What do you think of the packaging and logo tags so far?  Would it catch your attention if you walked by at a craft fair?  What does the packaging convey to you?  Oooh, I almost forgot the grande finale photo with a sample set up, which still needs much work…

sample soap table setup

Tell me what ‘cha think, OK?


6 Responses to “Packaging challenges”

  1. Brenda says:

    I like the way the craft paper sleeves look, but I think Aubrey has the right idea about wrapping the soap in very thin tissue before slipping it into the sleeve. Some people just don’t like the idea of other people having touched their stuff before they buy it. And if you don’t sell it right away it will stay cleaner.

    The little muslin bags are awesome, but unless you can really streamline the production process that may add too much to the cost of your product (though I suspect folks would pay a bit extra for the fancy packaging). Don’t discard the idea just yet. If you’ve got a quality product that little extra touch might be just the thing to convince buyers that your product is better than the rest.

    Maybe use the craft paper for your “plain” soaps and the muslin bags for the “fancy” soaps? Those little muslin bags make me want to open them up to see what’s inside.

  2. Pan says:

    The muslin wraps are an eye catcher. It makes a difference in the full display. The grandson agrees, when he saw the muslin wrap he exclaimed “Wow!” But then again, he thought the soaps were candy, so his opinion might be biased.
    The wife’s reaction to the craft paper with bakers twine was “oh cool”.
    I like the logo design you have on the box for the shampoo and conditioners.

  3. Sara says:

    I am thinking the muslin wrapped soaps would lure me right away. BTW, these pics are really making me want some now-he,he!

  4. Sarcastra says:

    Nothing negative here – it is all lovely. These are just my thoughts and opinions as someone often on the purchasing side of soaps and such.

    The muslin bags: I would easily pay $2 or such more for a bar of soap that was done up in a pretty muslin bag with a ribbon on it. I would purchase those over other wrappers if I were in the mood to spoil myself of buying a gift for someone.

    The paper wraps: I also don’t like touching the bare soap; I seem to end up with scented fingers or residue which I then promptly scratch my eyeball with, somehow. I would not buy a paper sleeved, bare soap as a gift, but I would buy it for myself especially if I already felt as though I were spending too much money and it was cheaper than the nice muslin bagged soaps. If it were tissue wrapped inside a paper sleeve it woudl be gift quality for me again, but I’ve seen some that were wrapped with just plain tissue and it bleed through over weeks and looked shabby.

    Boxes with string are neat, pretty and ready to give. I also prefer the tag style as on the solid shampoo, followed by all the styles that have completely enclosing graphics around the edge. The ones that are printed only top and bottom make the middle of the tag seem to fade into the packaging behind it.

    The display is pretty! When you do a full table, my suggestion would be to split up the products into sections, each with a sample in front of it. When I’m at craft fairs, I’m already surrounded by crowds and loudness and trying not to bump into people or knock over stands or such. There is so much going on everywhere; I’m distracted and trying to find a (whatever item) in the scent I want by rooting though a variety display of bunches of products and scents is just too much for me and I might just give up.

    Can’t wait to buy and try some of these!

  5. Just a thought – could the muslin bags be done in something like cheesecloth, or is that too finicky to sew? I like the idea of something a bit sheer so you can tell what’s inside. Excited for you!

  6. […] blog is a great read. Find out why she’s changing her name and see how she goes through the process of designing her packaging! Oh and visit her etsy too!!! So many talented soapers out […]