I just wanted to take a minute and publicly laugh at myself after looking at my Wonderland Bath Etsy shop. I’ve let things go to heck while working on the rebranding, so my shop is an good example of how NOT to do it on Etsy. Maybe laughing at my own shop will help others fix any problems in their shops?
Come and have a laugh with me, at my own expense. But hurry because the crappiness won’t last long. I will be fixing my problems very soon. If the banner says Ballyhoo when you get there, then you missed the Wonderland Carnage.
OK, so my photos are not as sharp and crisp as I would like on some products but that’s not the worst of it. Look how many different styles of pictures there are! And the photoshopped conditioners floating in thin air are ridiculous alongside the other photos. Obviously this chick (that is me) couldn’t make up her mind what she was doing here.
For that matter, my style of making soap is not consistent either. Are they square or textured? Swirled or solid? My new soaps will have a more consistent look and feel. Having products that look like they are related can make a big difference on Etsy. It kinda looks like I hadn’t figured out my soaping style yet – because I hadn’t. Customer’s don’t like the undefined artist. It’s too confusing.
Does that banner match the look and feel of the products? I think not. It could be great with a little re-work.
And oh, those pesky product descriptions. Who reads multiple paragraphs about soap? Very few people.
I should be ashamed of myself operating such a messy online storefront. I know the RIGHT way to do it, I just haven’t. I’ll do better next time. REally, I wiLL. And my DuhBe fiber arts shop is not much better, but I really need to wind that business down this year. (Heads up to the rose buyers!!)
We all have excuses about why our Etsy shop is not a great as it could be. We know HOW to make it better, but we don’t always take the TIME to apply that knowledge. There’s always the “I would, but….”
There’s a good Etsylabs video on the subject called “Let’s get off our buts” which has great info and the presenter is very funny. (that’s “but” and not “butt” because we always have excuses, but…)
And of course you could always go into Etsy labs or forums and ask for a shop critique. They sting – but it’s worth it to see how others view your shop.
- If you have an Etsy shop – what do you KNOW you should be doing differently and what is stopping you from fixing it?
- If you’re an Etsy shopper – what seller practices really turn you off?
Just curious to hear what others think.